VideoArtWorld - Establishing standards for collecting the intangible heritage

Macu Moran

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As economist in the arts I had a dream: a clarified market for ideas. Yes, ideas, as intangible as digital production, nothing too crazy. So I started by digital art production, VideoArtWorld, creating standards to respect, responsibly acquire and preserve the intangible heritage. It worked! After decades facing all sorts of handicaps, video art is now part of the art market.

Next step, a profitable non-polluting industry of ideas exchanges, which will only be possible respecting each input of professionals working in the industry of thought.

I can buy you a flower, but work is work.

'Long live the immaterial!' Yves Klein.



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