Add to Cart is an urban-screen project that deals with the methods and techniques of advertising and selling in contemporary consumer culture. The screen will display the icon of a shopping cart as it appears on the “add to cart” button used on retail sites throughout the Internet. This icon has become a universal symbol of “the purchase.” The icon will undergo a panoply of stock effects used in electronic billboard advertising--bright, shifting colors; pulsating lights; jittery, hyperkinetic animation effects. The forms of commerce will appear, but entirely emptied of content.
